The site needed to retain the premium feel of The Ritz-Carlton but have a unique identity as well. We wanted it to be simple, yet informative and allow potential clients to get a feeling for this elite ownership.
This marked the inaugural piece in a series of printed materials designed to captivate high-end global clients. Functioning as a customized invitation, it symbolized the commencement of the sales journey and offered a glimpse into the experience of the residential homesites and the exclusive zip code.
The gatefold was printed on premium cardstock with silver metallic ink and a gloss spot varnish to evoke a sense of luxury. The outer envelope featured a soft satin-like texture with a silver-embossed residences logo.
Potential owners received this beauty book following the sales center presentation. The discovery book centered on the experience primarily through photography with minimal text.
Custom-bound, it featured premium interior pages with vibrant colors accentuated by an aqueous coating. The cover boasted a silver-embossed logo and was elegantly presented in a high-quality, jewelry-like box with a silk interior.
This served as the concluding collateral piece in the purchasing journey, offering a detailed exploration of the entire hotel and residential site, complete with individual floor plans and renderings.
The homesite preview was presented in a bound book featuring a premium velvet cover adorned with a silver-embossed logo. The interior pages maintained a consistent style from previous collateral, incorporating silver ink, aqueous coating on photos, and a custom sleeve made from Touche cardstock.