Fulcrum required structure, organization, and a touch of cohesion to bring their brand together. By introducing specific rules and visual assets, I successfully composed a unified brand and initiated the rollout of a refreshed look and feel for the company.
Once I established a strong brand foundation, I delved into revamping the website and modernizing its overall appearance. In order to effectively showcase the product and its premium features, I crafted the homepage as an illustration of how to structure an entire user journey. Creating visual pathways between sections is crucial for guiding users through the page and achieving a balanced design.
The Google paid search campaigns required a revamp. Upon deploying the newly crafted ads, it became evident that their impact was noticeable in the market.
Maintaining a consistent presentation style and delivery is also essential when attracting prospects and investors.
For Fulcrum's data collection platform, I crafted an overview video aimed at illustrating to prospective clients how the product revolutionizes traditional data collection methods. I initiated the process with concept boards, incorporated relevant stock footage, created the animations, and integrated a fitting soundtrack. Collaborating with the voiceover artist, I ensured precise timing of the script and emphasized key sections for maximum impact.
This is the first in a series of animated videos highlighting various aspects of the Fulcrum data collection platform. Starting with concept boards, I designed and illustrated the animation, added the soundtrack, and collaborated with the voiceover artist on script timing and emphasis.
The second installment in a series of animated videos spotlighting distinct features of the Fulcrum data collection platform. Beginning with concept boards, I crafted and illustrated the animation, seamlessly integrating a fitting soundtrack. Collaboration with the voiceover artist ensured precise script timing and emphasis on key sections.