The development process begins with the compilation of visual elements into a mood board, offering a comprehensive preview of the brand's overall appearance.
A brand guide is then formulated to articulate visual guidelines for brand implementation. I authored detailed written and visual instructions that define the look and feel, graphic usage, and the specifications for the new Connor Group Logo.
The primary and most visible manifestation of the brand is the company website. I developed the new site, starting with wireframes, and presented the concepts to the executive team. Adopting a mobile-first approach in constructing the website ensures that key messages rise to the forefront, fostering a successful user experience.
A comprehensive overview of company assets should mirror the approved mood board. Within a few months, there was an increase in social media impressions, higher open rates for nurture emails, and an uptick in service inquiries.
Consistency in presentations not only boosts the company's perception and trustworthiness but also contributes to a noticeable increase in the return rate for on-line presentations.
To align with the new brand, our marketing thought leadership material required a fresh perspective. I explored innovative approaches to present information, enhancing retention and readability.
Additionally, a new, clean business card was crafted to feature the updated logo, generating excitement within the team for this long-awaited refresh.
In crafting this promotional video for the upcoming 2022 IPO Summit, my approach involved capturing dynamic footage during the event by engaging attendees. The combination of event footage, animated graphics, and a compelling soundtrack created a promotional piece that effectively communicates the significance and allure of the Summit.