After unveiling the brand, an extensive campaign was initiated to saturate the market with fresh messaging, product features, and thought leadership collateral. The content library underwent updates to align with the new brand, ensuring consistency throughout the customer journey.
Applying the revised brand elements to the product harmonizes the customer experience by maintaining a consistent type hierarchy, and color theory. This optimizes user experience and provided a seamless integration between product and marketing.
The updated brand required adaptation for in-person experiences both in the United States and abroad. Multiple versions were crafted with a primary focus on maintaining consistency in look, feel, and messaging. A clean, white aesthetic with bursts of Qlik green was employed to create a fresh and inviting event space.
Examples of collateral were accessible for digital download as well as hard copy versions. The hard copies were selectively utilized in limited quantities and at trade shows.
In order to boost product adoption, an educational campaign was created, encouraging prospects to participate in virtual learning sessions. The Fika mailing campaign provided users with a branded experience, accompanied by an invitation to the live session.